icmt.in

ICMT

Academy

WEST BENGAL GOVT. REGD. NO. : L/78128 

AN ISO 9001 : 2015 CERTIFIED INSTITUTE

ADVANCE COURSE IN DIGITAL MARKETING

Advanced Programme in Digital Marketing:-

CATEGORY               Digital Marketing

DURATION               6 Months

TOTAL MODULES   72 Modules

FEES                           INR 50000

  • Introduction Of Digital Marketing
  • What Are Website?
  • Search Experience Optimization (SEO)
  • Digital Marketing And SEO Basics
  • WordPress CMS With HTML/CSS Basics
  • Google Webmaster Tools Or Search Console (GWMT)
  • Keywords Research And Analysis
  • On-Page Optimization
  • Off-Page Optimization
  • Penguin Recovery Process
  • Reports And Management
  • Website Monetization (Part 1)
  • Website Monetization (Part 2)
  • Introduction To Paid Advertising
  • Introduction To Google Ads
  • Pay Per Click Campaign
  • AdGroups And Keywords Setup
  • SEO Tools Operations And Management
  • SEM Overview
  • Pay Per Click Overview
  • Ad Writing Techniques
  • SEM Management (Other Opportunities)
  • Campaign Management
  • Reporting And Analysis
  • Introduction To Social Media
  • Facebook Marketing
  • Facebook Advertising
  • Twitter Marketing
  • YouTube Marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • Pinterest Marketing
  • Quora Marketing 
  • SlideShare Document Marketing 
  • Content Marketing
  • Mobile Marketing
  • Marketing Automation
  • Social Media Management Tools
  • Overview And Background Of Web Analytics
  • Introduction To Google Analytics
  • Reports In Google Analytics
  • Custom Reporting
  • Advanced Segmentation
  • Understanding Filters In Google Analytics
  • Goals In Google Analytics
  • Funnels In Google Analytics
  • Google Tag Manager
  • ECommerce Tracking And Reporting
  • Virtual Pageviews
  • Event Tracking
  • Custom Dimensions And Metrics
  • Video Marketing
  • Live SEO Project
  • Case Studies
  • Ad Formats And Guidelines
  • Google Ads Auction And Bidding
  • Ad Extensions
  • Conversion Tracking
  • Campaign Reports Analysis
  • Display Ads Campaign
  • Remarketing Campaign
  • Video Marketing With YouTube
  • Shopping Ads Campaign
  • Mobile Marketing Campaign 
  • Google Ads Tools
  • Bing Ads
  • Google Ads Express
  • Understanding ECommerce Marketing
  • Email Marketing Strategy
  • Build Your Email List
  • Inbound Marketing
  • Fundamental Of Affiliate Marketing